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Outcomes that matter. Design to change behaviours.

A talk by alberta soranzo at NUX4

About the Talk

October 23, 2015 12:30 PM

Manchester, UK

Manchester, UK

As designers, we have the power to influence outcomes and behaviours. Along with that power we have the responsibility to use our skills to be agents of change for the better — we can be just like superheroes!

But how do you change deep-seated behaviours or self-sabotaging perceptions? As experience designers, we can help users create a commitment to stop a bad habit or develop new behaviors that result in positive outcomes—from improved health to a better financial outlook. Behavioral design is your secret weapon to help people help themselves.

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