About the Talk
April 24, 2009 6:00 PM
Copywriting for the reluctant (45 mins)
Designers, developers and project managers of small scale projects often find their clients expect them to write award-winning copy and use every SEO trick in the book (that they haven't read) as part and parcel of their 'web solution'. This session is a guide to navigating those grammar-infested waters, how to begin, how to end, how to fit all the the information in the middle and when it's time to call in a professional.