About the Talk
May 5, 2009 10:45 AM
Hamburg, GermanyHamburg, Germany
Smart economies are driven by smart growth. The four pillars of smart growth are design principles for next-generation economies.
- Outcomes, not income.
- Connections, not transactions.
- People, not product.
- Creativity, not productivity.
20th century economies are limited to unsustainable, unfair, brittle, dumb growth. Smart growth is more sustainable, equitable, and resilient.
Capitalism 2.0 cannot be powered by growth1.0: that's why the race for smart growth is inevitable. The economic pressure -- the potential for value creation, in a world being ripped apart by value destruction -- is simply too great.
Can you build a business powered by smart growth? The four pillars of smart growth aren't just design principles for next-generation economies: they're also design principles for next-generation businesses. Already, tomorrow's radical innovators don't accept yesterday's toxic, tired consensus. Revolutionaries like Apple, Threadless, Etsy, Whole Foods, American Apparel, and Google are already reinventing better ways to grow - from the grass-roots up.
Yesterday's incumbents are beginning to fail en masse, while these revolutionaries remain resilient. Why? As our research at the Lab suggests, getting smart is a better choice than staying dumb: smart growth results in more creativity, innovation, effectiveness, and power than dumb growth.
Moderated by Monique van Dusseldorp