About the Talk
May 6, 2009 12:00 PM
Hamburg, GermanyHamburg, Germany
The explosive growth of online video and social media has reset consumers’ expectations for how they engage with media, interact with brands, and find information about products and services. In order to access audiences in this fragmented and self-selected media environment, marketers and media companies are embracing open online video platforms to build communities around brands and empower consumers to share content across the social Web.