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Ethics and Effective A/B Testing

About the Talk

January 5, 2015 12:00 PM

Sandusky, OH

Sandusky, OH

Facebook and OK Cupid have recently been under public scrutiny for the experiments they run on their users. The truth is every web site of a considerable enough scale experiments on their users. Whether it's searching for just the right shade of blue for the "Buy!" button or trying out a new algorithm to perfect the news feed, these are psychological experiments and the user is the subject. In this talk, you'll be introduced to the basics of solid, overlapping, multivariate testing as well as a simple tool for enabling those experiments. This will enable you to perform more, better, safer experimentation. This talk will also include a healthy discussion on the ethics of experimentation to help steer you away from any possible controversy.

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