About the Talk
April 9, 2011 10:00 AM
Columbus, OhioColumbus, Ohio
When the time and/or money aren't available for a full-scale mental model process, (or when you simply want to sneak it in) you can still create a rich mental model that will provide a solid foundation for features, content strategy and general marketing strategy.
Presented by Vince Frantz (@vincefrantz) and Eric Wiley (@ericwiley) at Midwest UX 2011.