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Fast Track Mental

About the Talk

April 9, 2011 10:00 AM

Columbus, Ohio

Columbus, Ohio

When the time and/or money aren't available for a full-scale mental model process, (or when you simply want to sneak it in) you can still create a rich mental model that will provide a solid foundation for features, content strategy and general marketing strategy.

Presented by Vince Frantz (@vincefrantz) and Eric Wiley (@ericwiley) at Midwest UX 2011.

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