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The Mystical Power of Descriptive Statistics

About the Talk

April 9, 2011 10:30 AM

Columbus, Ohio

Columbus, Ohio

Does your analysis seem a bit lightweight at first glance? Do other UXers' charts and graphs kick sand in your deliverable's face?

Don't be afraid of numbers! You— yes, you!— can quantify anything!

You'll learn how to start getting real numbers out of your qualitative research, and get over the fear that you can't "do the science stuff". Plenty of rapid-fire real-world examples, including:

  • Content audits!
  • Web analytics!
  • Bargain wines!
  • Gendered social interaction in science fiction television shows!

...no, really!

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