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Demystifying Online Attribution: Total Search Optimization

About the Talk

June 8, 2010 11:30 AM

Seattle, Washington

Seattle, Washington

This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on the interactions between paid search (PPC) and natural search (SEO) as well as multi-touch/cross-program attribution. Key takeaway: integrate your search engine marketing (SEM) programs in order to realize more efficiency in spending and greater insights into customer behavior and total marketing impact.

Presented as part of Vanessa Fox’s "Demystifying Online Attribution" panel at SMX Advanced 2010 in Seattle on June 8, 2010.

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