About the Talk
April 27, 2011 1:45 PM
Philadelphia, PAPhiladelphia, PA
Social media has been written about ad nauseam. Hardly a day goes by without someone somewhere talking up or down the latest social media site. And much of that focus has been on the individual and their interactions. Little has been written or said from a corporate perspective.
How do corporations leverage their internal processes, policies and structures to wring benefit from social media platforms. Mark Silver, based on more than a decade’s experience with marketing and communication, as well as having worked in Government and the private sector, brings a fresh corporate perspective to the social media paradigm. With views that are sometimes controversial, but backed by common sense and sound research, Mark will shed some light on what can be a corporate conundrum. You should walk away from the presentation with some practical strategies to build your own corporate social media team.