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Digital Marketing In An Online World

About the Talk

April 21, 2010 11:00 AM

Evanston, IL

Evanston, IL

This panel addressed the fact that social media is exposing consumer information that wasn’t available before. The brilliance of social media is that it has selective communities for which to reach out to. Advertising has always been based on a guess of what people want, and now the leap of faith that the advertisers are taking can be segmented so that it’s less risky. Because of the transparency of social media, customers can be involved. Further, one needs to remember that while the technology is optimizing the distribution, the actual content will define the level of success. (via Techcocktail)

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