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"This Product Sucks!" The Business Impacts of User Experience Breakdowns

A talk by darrenkall

About the Talk

May 4, 2011 2:00 PM

Dayton Web Developers Meet Up - Triune Group 4027 Colonel Glenn Hwy Beavercreek, OH

Dayton Web Developers Meet Up - Triune Group 4027 Colonel Glenn Hwy Beavercreek, OH

Darren Kall from Kall Consulting presents this humorous talk that explores the very serious topic of why businesses should be concerned with product and service user experience, the business value / ROI of user experience investments, how they increase revenues, reduce development and support costs, and decrease time to market. Darren gives examples of products that suck; explaining that at the root of all of them is that they were designed without the user/customer in mind.

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