About the Talk
May 14, 2011 5:00 AM
AOL Offices, 770 Broadway 6th Floor, New York, NY 10003AOL Offices, 770 Broadway 6th Floor, New York, NY 10003
Most people have a few favorite restaurants, places to go when you know you want to be treated like a friend or family member, enjoy the company you're with, and eat well. But what makes a great restaurant experience? What are the keys to a successful restaurant business? How does that relate to what we do as UX designers?
In this workshop we will explore how great restaurants meet their customers needs, and how other restaurants fail to do so. We'll look at lessons learned by several successful restaurateurs, such as New York’s own Danny Meyer (Grammercy Tavern, Shake Shack, Eleven Madison Park, Union Square Café, and more). Then we'll discuss which of these lessons we can use in our UX design practices.
This will generate stories and analogies that will allow us to better examine and explain UX principles to ourselves, our teammates, and our clients. Since everyone can relate to these stories, sometimes using them as analogies to explain UX principles can help non-UX designers to understand a concept in a way they may not have been able to fully grasp before.
This workshop will consist of multiple brainstorming sessions and activities. We will connect these generated ideas to what we know from psychology and neurology about how our brain works, how our emotions impact our decision making, and what great restaurateurs and great UX designers do in common.
So be prepared for a fun and engaging workshop. Everyone attending will be expected to participate throughout, and we will all get out of this experience only as much as we put into it.