About the Talk
March 23, 2018 1:40 PM
Chicago, ILChicago, IL
"Card sorting is an integral part of any user research toolkit. This talk will explore new ways of using card sorting as a collaborative engagement tool outside of traditional applications in information architecture.
By repurposing this well known method, the aim is to inspire attendees to take advantage of the benefits of card sorting in new contexts.
In the spirit of the theme ""convergence"", this talk will focus on leveraging the benefits of remote card sorting in particular, as a way of collaborating and gaining consensus from a wide variety of stakeholders, customers, employees & more.
Some of these novel approaches may include (among others):
Understanding brand identity, by learning about what values our customers and users see reflected in our brand
Making collaborative design decisions, by testing the meaning of visual elements & icons
Involving wider product teams in feature prioritization
Crowdsourcing content ideas with your wider audience
Understanding key tasks performed on internal & external websites
The purpose of this talk is to demonstrate that getting wider groups involved in design decisions doesn't have to be onerous and time consuming. Internally & externally, remote card sorting can be a useful engagement tool, and give a voice to those who may not usually be involved in the design process.
To ensure that every member of the audience is left with an idea or two that they can apply in the context of their own role - I plan to include a wide variety of examples and use cases, to appeal to those working in large organizations, through to smaller scale start-ups, in both internal and external roles.
The talk will explore some of the benefits of using card sorting as an engagement and collaboration tool, and later discuss real-life examples of how it can be applied."