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Emojis & Search: How Emotions Affect Results

A talk by Tammy Guy at IA Summit 2018

About the Talk

March 24, 2018 2:30 PM

Chicago, IL

Chicago, IL

The evolution of search trained people to type a combination of keywords that will retrieve data, a mechanical or machine-line way of thinking. People who use search are goal oriented and typically know what they are looking for. In an online commerce environment, where one may be familiar with the general structure of offering of a site, a few keywords yield best fitting results that lead to higher conversion rates.

The Emoji’s, which have been ubiquitous in digital conversations has recently been emerging in other context and making their mark. A recent find of Emoji’s in search connects shoppers to products on a personal level, adds emotion to the journey and skews results.

In this session, we will discuss the opportunity Emoji’s bring to the table, the usability problems caused by the merge of the mechanical and emotional worlds, define user’s expectations and explore how Emoji’s and Search may co-exist.

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