About the Talk
March 24, 2018 4:15 PM
Chicago, ILChicago, IL
IA’s have been clamoring for a “seat at the table” since IAS 1. Now, the worlds biggest marketing organizations are beginning to realize that the discipline of Information Architecture holds the key to their futures. We’re getting invited to the table like never before, and the time is now to seize this opportunity.
What’s the opportunity and what’s at stake? No less than a mandate to describe and define the core information assets that an organization possesses and manages in converged multi-platform environments. Enterprise scale taxonomy is a critical challenge companies need to confront now, and many don’t have the expertise in-house to do it properly.
We do, and we’ll show you how.