About the Talk
March 21, 2018 8:30 AM
Chicago, ILChicago, IL
There is no better source of information for how people feel about your product or service than users themselves. Research is the best way to mine the information you need to build better products, but the number of resources and options available for research often feels overwhelming; that data is only as valuable as how well it is understood by you and your team. One common mistake design teams make when conducting research is not taking the time to analyze their research data and present it in the appropriate format. This is because analysis is hard and confusing at times.
Research is a cumulative skill and improving your research requires practice. This workshop provides an introduction to the most useful research methods currently available and a detailed exploration of the logistics that go into executing each.