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Us vs Them: Like Peanut Butter and Chocolate

A talk by Livia Labate

About the Talk

May 25, 2011 2:30 PM

1150 Filbert Street, Philadelphia PA 19107

1150 Filbert Street, Philadelphia PA 19107

Creative Director who looks at IA deliverables and thinks “Clearly, I can do better.” The IA or UX Designer who sees their totally usable designs shredded by the creatives once the wireframes get thrown over the fence. Clients and agencies who speak different languages and see our roles differently. Project after project, client after client, the frustration grows into resentment.

It doesn’t have to be that way. We’re more alike than not, and although a lot of progress has been made over the last several years, more work needs to be done.

This month, we’re going to put an Interactive Creative Director, and a Principal of User Experience on stage to have conversation about:

  • How do we differ and how are we similar?
  • How do we come together to deliver a holistic brand experience?
  • How do we frame ourselves and our teams to our clients and stakeholders to get them the most value from using us, while we gain influence in their organizations?

If you attended PhillyCHI’s February event with Dave Cooksey, you heard some great stories and advice on how you can play well with others across a broad team. We’re hoping this event follows up on that, and helps us all understand each other a little better and build tighter long-term teams who can deliver superior solutions time and time again


Livia Labate (@livlab) is a User Experience Designer with over 13 years of industry experience. She currently works as Principal of User Experience Design with Comcast Interactive Media in Philadelphia, Pennsylvania. She spends most of her non-working time volunteering with organizations and projects that advance the practice of user experience design.

A 14-year veteran of digital marketing, Chris Reif (@chrisreif) is the Digital Creative Director at Neiman Group in Philadelphia. In early 2007, he launched the agency’s digital practice as well as their Philadelphia office. He now does his best to get out of the way of the talented folks on his team, and help them get beautiful and useful work out the door.

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