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What do American Airlines, Farmville, and Wikipedia have in common? (Keynote)

About the Talk

June 26, 2011 6:00 AM

Lyon, France

Lyon, France

They all use several different game play mechanics to encourage addictive behaviours in their users and customers. Being a developer is much more than writing nice code... its about building an experience for your users. And, part of that is using gameplay to make sure your users have a great time and come back again.

Even if you never thought of what your building as being a game, I'll help show you that it gameplay is part of every life experience and is coded into our DNA.

To crack the code of what works and what doesn't, we need to look towards evolutionary behaviouralism as a guide. Over millions of years we have been trained to follow certain basic social behaviours and if you understand those behaviours, you can use them to give your users a very positive experience.

Some of the talk will be scientific, but a lot of it will highlight real usable techniques to get the desired effects. I hope to guide everyone through a lot of examples and analysis of companies where they went right ... and where they failed.

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