Main Content

Customer Service is the New Marketing

A talk by Lane Becker at next09

About the Talk

May 6, 2009 5:30 AM

Hamburg, Germany

Hamburg, Germany

Businesses that provide superior customer service are earning fanatical devotion. Companies like Zappos, CDBaby, and Flickr are demonstrating that doing business online is anything but impersonal, and that developing a relationship with your customers long after the sale is a killer competitive advantage.

This presentation explores how innovative businesses are becoming more transparent with their audience, engaging customers to help solve each others' problems, design new products and spread the word, and suggests an overall framework and initial steps that online and offline companies can take to start having a real conversation with their customers.

Ratings and Recommendations

Avg. Rating

Average based
on 1 rating

comments powered by Disqus