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Collaborative Communities: 6 Key Ingredients for Companies Fostering Relationships through Online Communities

A talk by Maria Sipka at next09

About the Talk

May 6, 2009 7:00 AM

Hamburg, Germany

Hamburg, Germany

Today, you cannot afford to turn a blind eye to the power of online communities and groups. The fact is, there are 80 million communities and groups online. Most of them existing within 2,000+ Social Networks. 250 million people are registered and active in at least one online community or group.

Whilst the majority of online communities and groups have been created by individual users on Facebook, Ning, MySpace, XING, LinkedIN and Bebo, companies and brands are also playing and positioning themselves in this powerful social media channel. P&G have built over 2,000 communities over the past 7 years whilst Nestle has only a handful.

Maria has been building off-line communities since 1992 and online communities over the past 5 years. As the former Director of Community Building at XING and now founder and CEO of and, Maria will share with you the 6 essential ingredients for launching and maintaining vibrant, active and profitable online communities and groups. Her speciality and focus is on monetization and identifying value drivers to ensure the end users experience is a positive one.

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