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Marketing in a world of Choice.

About the Talk

May 6, 2009 6:00 AM

Hamburg, Germany

Hamburg, Germany

Adding Web 2.0 to the marketing mix. Some thoughts and examples from inside BMW Group. Case studies & learning’s include: BMW-web.tv, the role of SEO and SEM, Pre-communications of BMW X1 in Facebook, Twitter, Search, VoD, blogs, communities etc.

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