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Social CRM

A talk by ronankeane

About the Talk

September 14, 2011 11:30 AM

Austin, TX

Austin, TX

Securing Social Media for Compliant Collaboration

It took the humble telephone 89 years to reach the 150 million users that Facebook achieved in just five. From sales and marketing, to research and development, everyone is using social media in the workplace. However, its rapid uptake by end users, often against written policies, has also left many enterprises inadequately prepared from both a data leakage and a compliance perspective.

Combine this with the growth in unified communications and collaboration and it’s easy to see the boundaries between corporate communication tools and social media becoming increasingly blurred.The problem for organizations is that today’s collaboration tools nor social media natively provide the security and compliance required by most companies and many enterprises find themselves at risk from data leakage and libelous comments to record retention, costly eDiscovery, malware and market abuse.

This session considers the rise in social media and the specific security and compliance issues that organizations must consider. Attendees will learn how to securely enable both corporate and publicly available social collaboration tools in line with other corporate communication, why enterprise communications tools don’t meet compliance needs and the steps that need to be taken in order to meet compliance and security regulations for today’s new Internet.

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