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The Content Strategy Paradox

About the Talk

September 16, 2011 6:30 AM

Washington, DC

Washington, DC

The rise of the term “content strategy” has given legitimacy to a field of practice that continues to be defined and refined. It is still a bit of cowboy country where typical deliverables continue to be articulated, and best practices yet to be agreed upon. On the other hand, content strategy seems to be everywhere, and underpins discussions of digital strategy, internet strategy, publishing strategy, and its subsets: social media strategy, mobile strategy, and content marketing strategy, to name a few. The separation of content strategy from the user experience seems contrived and artificial. Can a practitioner deliver an effective content strategy without considering the digital strategy? Can the user experience be effective without a good content strategy? And where do the boundaries lie between these two disciplines? This presentation explores the connections and intersections between the various functional areas and provides a framework for aspiring strategists and those in complementary professions.

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