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Gamification as a Method for User Engagement

About the Talk

September 16, 2011 7:30 AM

Washington, DC

Washington, DC

Gamification, where serious business or task oriented software uses game-like elements to boost user engagement, is generating both hype and skepticism. Superficially “gamifying” a serious application could easily create a nuisance, but it is possible to borrow techniques from game design to improve user experience by alternating the engagement intensity. There is a natural cadence and rhythm to the work that people do every day. Business software is ordinarily designed to maximize productivity, but this makes the user experience a grind and removes the natural cadence that oscillates between periods of intense engagement and periods of reflection. The reflection periods give people an opportunity to reflect and feel good about their accomplishments. This session will show how to introduce a cadence into business apps to create an experience that increases the overall level of engagement and satisfaction.

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