Main Content

Designing an Effective Web Presence for the Hispanic Audience

About the Talk

September 16, 2011 9:30 AM

Washington, DC

Washington, DC

Hispanics are the largest minority group in the nation and there are approximately 32 million Hispanics online representing 14.5 percent of the total US online market. A larger percentage of these users are foreign born and are either Spanish-dominant or bilingual. This growth of these segments represents an excellent opportunity for companies, organizations and government agencies who want to reach these audiences more efficiently online. But designing an effective web presence for the Hispanic audience involves more than just translating English into Spanish, especially for groups who are new to the Web. Learn the key considerations for conducting usability analysis with Hispanic users and use the recommendations offered in this session to create more usable websites for the growing Hispanic Community.

Ratings and Recommendations

This Talk hasn't been rated yet. Sign In to rate Talks.

comments powered by Disqus