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Interactive Strategy for eCommerce and Mobile

About the Talk

September 16, 2011 12:50 PM

Washington, DC

Washington, DC

Successful retail companies are able to innovate new product concepts and define strategies for future enhancements that will drive sales. In order to keep Marriott ahead of its competition and build distinct products, an Interactive Strategy discipline was formed within our eCommerce User Experience group. In this session, you will learn what interactive strategy is and how it leads to market innovations and game changers. We will illustrate Marriott’s interactive strategy process that has been developed and refined over the last three years through a case study of a new mobile product. We will also discuss the unique challenges of mobile and how we addressed them in our strategic roadmap.

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