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Beyond usability: How to build a culture of customer empathy

About the Talk

February 4, 2009 6:35 AM

Grand Denver Hyatt, 1750 Welton St, Denver, CO 80202

Grand Denver Hyatt, 1750 Welton St, Denver, CO 80202

When everyone at your organization cares deeply about the customer experience you will build better, more inventive, and more delightful products. So how do get everyone to really care about and understand not just the usability but the overall experience of your products? Though it takes time, an empathetic corporate culture is not impossible to create and nurture.

In this session Juliette Melton will share several case studies in how to build a culture of empathy at your organization, including best practices for running usability tests, sharing web usage statistics, and developing user personas.

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