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5 Ways to Make Use of Your Google Analytics

A talk by Charlie Morris at edUi 2011

About the Talk

October 13, 2011 7:15 AM

Richmond, VA

Richmond, VA

Web traffic tracking is ubiquitous, but actually making use of all those web stats is less so. A recent survey found that over 90% of departments and service units in a large public university track web traffic data, but about 75% of that same group never actually use the stats they track or they use them only sporadically. This session will discuss techniques that will help you identify and fix 404s, set up goals, track site search terms, create campaigns, and automate reporting.

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