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Content Strategy Is Not A New Coat of Paint

A talk by at edUi 2011

About the Talk

October 14, 2011 9:15 AM

Richmond, VA

Richmond, VA

Employing practices from Kelly Goto’s “Web ReDesign 2.0: Workflow that Works,” Indi Young’s “Mental Models: Aligning Design Strategy with Human Behavior,” and Kristina Halvorson’s “Content Strategy for the Web,” UB School of Medicine and Biomedical Education is redeveloping its websites with information architectures and content strategies that align with the mental model-identified tasks of its audiences. This presentation will trace the redevelopment of a web page through the entire process, from content audit to production. Topics discussed will include techniques of stakeholder interviews, best practice review, a business case, mental models, wire-framing, usability, information architecture, and content strategy.

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