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Website Personalization for More Effective Student Recruitment & Engagement

A talk by David Miller at edUi 2011

About the Talk

October 14, 2011 10:15 AM

Richmond, VA

Richmond, VA

The competition among universities to recruit students is heating up. Those universities that fail to deliver more targeted messaging will suffer. Today’s students want website content and services that are compelling and personally relevant. This product-neutral presentation will outline how personalization functionality within web content management software can enable a customized approach to online student recruitment and engagement. The presentation will include ten tips developed over the course of 80 university CMS rollouts.

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