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Writing Great Customer Experiences with Journey Maps

A talk by Joyce Hostyn at edUi 2011

About the Talk

October 14, 2011 10:15 AM

Richmond, VA

Richmond, VA

In the digital age, silos and organizational bureaucracy manifest themselves in organizations’ online presences. Learn to bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, write great outside-in web-based customer experiences.

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