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University Web Site to University Web Life

About the Talk

October 14, 2011 11:15 AM

Richmond, VA

Richmond, VA

The University of Mary Washington’s web redesign effort is a daring institutional experiment in using real-time activities of faculty and students as primary brand drivers—expanding beyond re-framing activities through press releases, canned video, and “brochureware” narrative, to connect institutional marketing messages with academic life. Building on the success of the large UMW Blogs WordPress community, students, faculty, and staff have familiar tools to deploy public Web content. UMW’s pioneering implementation of WordPress is a truly scalable, multi-network (not just multi-site) CMS. Starting with the community first, this remarkably open environment promises to transform UMW’s life on the web.

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