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Building Development Teams Empathy For Users

About the Talk

October 13, 2011 6:30 AM

Ann Arbor, MI

Ann Arbor, MI

Have you heard phrases like: “Users? We don’t need no stinkin’ users!” “Yea, we could do that, but it would be harder... So I’mma gonna do this instead!” “Oh, come on... EVERYONE knows how to use ctrl + f to find something on a website!”

Are they coming from the developers on your project?

Then maybe you need to help them empathize with your users!

In this presentation/workshop/thing you will learn how to:

  • Build bridges of trust between design and development

  • Foster a culture of user centered design in even the most hardened developers

  • Balance value to user and difficulty when discussing design

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