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Migrating a C++ team to using Erlang to deliver a real-time bidding ad system

About the Talk

March 30, 2012 12:10 PM

Marines’ Memorial Club & Hotel 609 Sutter Street San Francisco

Marines’ Memorial Club & Hotel 609 Sutter Street San Francisco

ADTECH’s ad delivery systems have traditionally been built using C++ technology. When the time came to build a real time bidding ad delivery system the team felt that traditional approaches would not be able to scale to the requirements that such a system would demand. The team undertook a very short investigation and then embarked on a journey to transform themselves, in a very short period of time, into an Erlang development group despite having no previous experience of the language. This talk is about that journey and some of the lessons learnt in the process.

Talk objective: To share our experiences moving from a traditional C++ development methodology to functional Erlang methodology.

Target audience: Anyone interested in large scalable systems, online advertisement delivery and on-boarding a new development paradigm such as Erlang.

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