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Arts Marketing - Simmons College Guest Lecture

A talk by Nicholas Peterson

About the Talk

April 2, 2012 6:00 AM

Simmons College

Simmons College

30 minute lecture given to a Senior Level Arts Administration Seminar at Simmons College on April 2, 2012. Topics included: Danny Newman’s SUBSCRIBE NOW!, The Marketing Funnel (and how has been re-envisioned) by Brian Haven at Forrester Research, and Chris Sietsma’s Content Strategy Post about Bricks & Feathers at

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