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Communicating Change -- MinneWebCon

A talk by Scott Kubie at MinneWebCon

About the Talk

April 16, 2012 7:00 AM

Continuing Education & Conference Center and Carlson School of Management, University of Minnesota

Continuing Education & Conference Center and Carlson School of Management, University of Minnesota

Stop me if you've heard this one:

Q: What did the developer say to the users in the changelog? A: Minor bug fixes and enhancements.

Whoops, sorry, that's not a joke. It is unfortunately common, though. Far too often, changes in software and websites are communicated to users with a cavalier attitude — if it all.

In this session, you'll learn why it's important to communicate clearly about change, why we often don't, and how to do it better. We'll explore examples of industry best and worst practices, from the rollout of #NewNewTwitter to the bizarre PR backpedaling of the Netflix/Qwikster saga.

BONUS: Be prepared for a lightning round of comically-curt changelog text collected from apps and sites across the web. No brand is safe.

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